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  • christopher lawer at dspace.lib.cranfield.ac.uk
    Reverse-Market Orientation and Corporate-Brand-Development
    01234 751806. email: [email protected] The authors thank two anonymous reviewers who provided very helpful comments on an .
  • christopher lawer at www.web20erc.eu
    Empirical? - Web 2.0 ERC
    3 Jul 2008 . Customer advocacy and brand development. Christopher Lawer, Simon. Knox. Journal of Product & Brand. Management, Vol. 15, Issue 2, pp.
  • christopher lawer at link.springer.com
    Reverse Marketing, Consumer Value Networks and the New Brand .
    Christopher Lawer, Simon Knox. Cranfield School of Management, Cranfield University, England. This conceptual paper presents an approach to consumer .
  • christopher lawer at link.springer.com
    Epilogue - Springer
    He can be contacted at [email protected] field.ac.uk>. Simon Knox is a Professor of Brand Marketing at the Cranfield School of Management in.

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